About Us

Founded by two moms—Emma, a chemist, and Julia, a herbalist—blending science and nature for better skincare. Our journey began with a simple goal; to eliminate unnecessary chemicals and single-use plastics from personal care products by creating beautiful and effective products that are both better for you and the planet. 

Our mission is at the heart of everything we do, and we believe in using business as a force for good. From supporting multiple charities to ensuring ethical sourcing and responsible production, we’ve been committed to sustainable values since day one. We’re also proud to create meaningful employment opportunities here in Dubai, providing jobs to individuals who share our passion for making a positive impact in the world.

We embarked on our journey in March 2021 and we were assessed against rigorous standards in a process that took 2 years and a lot of hard work!

So what does it all mean? We are a business that measures our impact on people and the planet and see money as a means, not an end.